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Case Studies

Read our case studies here, full of market research insights from our exploratory qualitative research, our creative testing and our in-market tracking.

Tourism Australia used the 2018 Superbowl to release their movie trailer turned ad for Australia. The idea is certainly imaginative, but did the creative risk end up paying dividends?

Tourism Australia

'Dundee'

September 2018

Budweiser used the 2018 Superbowl to announce their partnership with the American Red Cross, which has provided more than 79 mill cans over water for disaster-relief over the last 30 years. See what people thought of this partnership. 

Budweiser

'Stand by Me'

November 2018

Turkish Airlines premiered their new ad featuring celebrity Turkish-American Dr. Oz during this year's Superbowl. The ad is visually stunning and beautifully shot, but what deeper insights can we draw out?

Turkish Airlines

'5 Senses with Dr.Oz'

August 2018

Do people react warmly to the new ad campaign for Comparethemarket.com.au? And do they understand the main messages in the ad?

Comparethemarket

'Comparethemarket'

March 2013

There are 60 car brands in Australia today, but only one was born here. Holden's new campaign encourages people to think differently in an attempt to reivigorate Australia's ailing car industry.

Holden

'Rethink'

June 2013

The online dating app released an ad in the 2019 Superbowl featuring Serena Williams. See how this ad made the most of their casting. 

Bumble

'The Ball is in her Court'

April 2019

During the 2018 Super Bowl, NFL released this ad to promote the big game. This ad hits home with the iconic dirty dancing theme. Lets see just how well this ad cut-through.

NFL

'Dancing Giants'

October 2018

Domestic Violence PSA placed an emotive and confronting ad in the 2015 Superbowl. The ad caught the most attention of all the 2015 ads, with millions finding this ad confronting but enlightening.

Domestic Violence PSA

'Say No'

April 2015

To launch their new stick ice cream range, Connoisseur have released an ad to indulge the senses! Find out what people think!

Connoisseur

'Thrill of the Taste'

October 2013