We are experts and have been advising brands for over 30 years. We are your analysts, your strategists and your advisors. ​​

Luma was founded in 1991 with the vision to provide world-class insights to our clients. At the time most research was based on old school models of how advertising works and how brands grow. We recognised the need to change this and developed add+impact® to bring emotions and implicit approaches to our research. The add+impact® io intelligence platform provides the full picture of the creative impact of your advertising.  It combines effectiveness benchmarks and diagnostic measures to provide certainty and to clearly identify areas for optimisation. We bring together the right data, expertise and awesome client service to help our clients make better decisions for their brands.

Since then we have grown internationally with clients in over 50 countries but have stayed true to our values which are embedded in everything we do.


We build and nurture strong relationships to get things done and to make sure  we all have a good time doing it.​


We are forward thinking and have an open mind to growth and change. We embrace technology and better ways of working.​

Be Great​

We work at the top of our game to always provide the best service and insights. We aim to be the best in the world.​

We pride ourselves on thinking smarter and utilising innovative technologies to deliver deeper insights.  Despite our big experience we are agile, flexible and always looking for new ways to uncover insights. Our highly experienced team work incredibly hard to make the process as easy as possible for our clients. We draw on our backgrounds in psychology, marketing, advertising and consumer behaviour to drive our thinking.