Successful campaigns resonate with the target audience and are delivered in an engaging way at the right time and place...
We conduct research at all stages of campaign development from exploratory focus groups to post campaign tracking. Our methodologies have been validated and proven to work globally. Our cutting edge technology enables us to deliver fast and cost effective fieldwork allowing our expert team to spend time providing insights and consulting to our clients.
We work with a wide range of clients, including both brands and departments. Our research has tested everything from recycling-waste programs to flavoured chocolate bars.
Exploratory & Strategic Research
Understanding your audience and their behaviour.
Finding the insight to base your organising idea upon.
Concept benchmarking & Optimisation
Evaluating different creative ideas.
Find which one offers the most potential. How can it be optimised? What will the potential brand impact be?
Pre & Post Launch
How effective is the campaign? Has it achieved the desired objectives? What is the brand impact?