A tourism ad...the Estonian way!

Estonia is on a mission and they have their sights set on stress!

Estonia's Tourism Board enlisted the help of a lumberjack-esque ambassador called the Stress Buster and facial recognition technology to help identify stressed individuals in Stockholm, Oslo, London and Berlin.

These individuals were then ‘de-stressed’ with the calming sounds of Estonian nature. Those who responded well to these methods scored themselves an all-inclusive vacation to Estonia, to experience the Estonian nature first hand.

The video will be shown on the website of the Estonian Tourist Board and as a pre-roll in Germany, UK, Norway and Sweden.

Watch it below for a first look!