We know that music can be a major element that contributes to the watchability of an ad.
Here are three ads from the US that use different musical tracks to help each of the brands get their intended messages across.
Do you like the music? Does it resonate with you or do you find it annoying? Do these tracks support the visuals and the overall story? Does the music help entice you to watch the ad again?
Brands have to consider these very questions when deciding on whether they should use music in their advertising, and if so, which tracks would work best for their target consumers.
Take a look at the ads below and see what you think...
Tourism: The Venetian Hotel ‘Orologio’
Sporting Goods: Taylormade ‘The Wait’
Automotive: Autotrader ‘The Journey’