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Volvo’s new ad focuses on one moment in time

June 28, 2017

In the past few years we have seen car ads that are more emotive, focusing on the emotional rather than just the rational product driven message.


Volvo’s new 3-minute ad for the XC60 focuses on a young girl’s first day at school and the hopes and dreams that she has for the future.


The importance of having safety features is clear once we get to the end. Beautifully filmed!










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