Lacoste’s ‘timeless’ new brand film

‘Life is a beautiful sport since 1933’. A beautiful romance and a classic piece of music ‘November’ by Max Richter help to set the scene for Lacoste’s new brand film - an ode to the iconic polo shirt.

The clever comparisons between the love story and the shirt are clear – just as the romance endures throughout the decades so does the timeless elegance of the polo.

A pleasure to watch!

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