Insomnie Tweets: Ikea’s Social Campaign

Ikea France noticed that there were a high number of tweets with the hashtag #Insomnie. So to help those who were having trouble falling asleep, the Swedish brand decided to run a campaign.

Between 1am and 5am, anyone who tweeted with the hashtag #Insomnie or #TeamInsomniaque in the city of Paris, could be in the running to receive one of three new mattresses which would be delivered to their place of residence that very night.

A creative social media campaign that does well to tackle a real world problem!

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