Online shopping sites warm hearts around the world with sweet stories

Smiles and tears, that’s what Christmas is all about and these ads capture the feeling beautifully, as well as integrating their product into the story.

Polish auction site Allegro gives us 'English for Beginners' .An older gentleman orders an English learning kit from the website and we see his journey learning the language. Who for, we wonder? Take a look below!

Amazon UK achieves a similar feat with ‘A priest and Imam meet for a cup of tea’. Although we see differences, we are struck by the similarity of the men, their religions, their habits, their problems and their concern for each other. Just what we need in today’s world. View the spot below!

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