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Is that you? Spotify's creative use of listening habits in new campaign

December 2, 2016


Spotify, the popular digital music streaming service has gone quirky with its recent outdoor advertising campaign.


Spotify’s internal creative team cleverly incorporates user data and listening habits in a series of playful, informative and engaging ad copy. Some strange, some funny, some insightful, the facts revealed in the ads tickle the fancy as much as the lines themselves.


The global campaign covers the US, UK, France, Germany, Argentina, Australia, Brazil, Canada, Denmark, Indonesia, Mexico, New Zealand, the Philippines and Sweden and adjusts content to comment on local issues like this one on Brexit  "Dear 3,749 people who streamed 'It's the End of the World as We Know It' the day of the Brexit vote, hang in there."


One of the most mentioned taglines of the campaign has been "Thanks, 2016. It's been weird."


We’re eager to see what the Australian ads will say about our music habits!





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