It’s in the bottle: Japanese/ Kiwi Fusion

Here’s the latest creation from DDB Auckland/ Goodoil Films designed to promote Steinlager’s ‘Tokyo Dry’.

Featuring The Bradas, a two time world champion Kiwi hip hop dance group and an array of Japanese cultural references, the aim of the brewer’s biggest launch in 10 years was to promote the collision of two cultures that is imperative in making the brew.

View the 30 second spot below!

Thoughts?

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