A transit can be an hour or two or a few more. South Korea’s Incheon Airport decided to use these airport waiting times to inject a bit of cultural excitement to their somewhat captive airport audience.
A VR experience gave travelers a virtual tour of South Korea, before the videos became an ambient reality with real food and cultural experiences to represent the ‘see’, ‘feel’, ‘taste’ of Korean Culture.
Check out the tourism strategy here…
Click on the link to view the video >