‘Flashclean’: Cilit Bang ad pays a new tribute to the classic 80s movie
10 years ago Carlton Draught released ‘Flashbeer’ an ad that introduced audiences to Kevin Cavendish, a Carlton Draught brewer hopeful and his vibrant audition dance - a parody of the famous audition scene from the 1983 movie Flashdance.
Now, there’s a new homage to the 80’s classic. BETC Paris has created this 90 second spot ‘The Mechanic’ for the Reckitt Benckiser-owned cleaning brand, Cilit Bang (known in Australia as Easy-Off Bam). With nearly a million youtube views and set to the other famous tune from the movie, ‘Maniac’, it features a whole lot of dancing… and cleaning…