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How brands are capturing eyeballs at Halloween

October 29, 2015

Only two more sleeps to go until ghosts, witches and skeletons emerge to roam our streets in search of sweet treats!



With many Australian’s getting into the Halloween festivities, Australian retailers have been busy printing catalogues and stocking up on supplies. Pumpkins, costumes, decorations and of course lollies, in all shapes and sizes are featuring in timely promotions.


We thought we’d get right into the spirit and see what brands are doing around the world to get consumers talking about their brands at Halloween 2015. Take a look….




Tesco 'Spookermart'


Shoppers beware!


For its social media campaign, Tesco created a series of spooky experiences - crazy clowns, bloody fingers and a shopping trolley that seems to have a life of its own...


View the 'Spookermart' campaign here >








Target's VR 'House on Hallow Hill' YouTube series



The experience starts on Hallow Hill with a mischievious raven, before the journey continues with a 360° viewing of the aptly named rooms: Sugar Skull Cantina, Ghoulish Graveyard, Haunted Dining Hall and Candy Carnival. A 10% off promo code is received after the viewer leaves the haunted mansion.


View the first 'Hallow Hill' video here >







Snickers 'Spooky Special' ads



Continuing with the ‘You’re not you when you’re hungry’ theme, Snickers have created a series of 60 second ads featuring one very grumpy pumpkin. For something a little different, take a look at ‘Hungry for Halloween’…



View the 'Story Time' ad here >


View 'Hungry for Halloween' here >







Volvo's LifePaint gets a 'ghoulish' makeover



LifePaint was a product developed by Volvo in conjunction with agency Grey London and Swedish startup Albedo 100. The paint, a reflective non-toxic washable spray that cyclists can use on their cycling clothes and helmet, helps to increase visibility at night.


Developed initially as a promotional tool for the  the Volvo XC90 earlier this year, LifePaint has now been released as a free-standing product during Halloween.


The promotional campaign ‘Be Scary, Be Safe’, encourages parents to spray their children and increase their visibility during their upcoming trick and treat adventures.  



Happy Halloween everyone!



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