It’s always summer somewhere. Brazilian’s are out celebrating the summer sunshine at the beach (lucky them!) and for those with kids, there is the struggle that comes with getting their little ones to apply sunscreen.
FCB Brazil hit the beaches on behalf of Nivea to distribute sunscreen and special sunburn dolls – dolls made out of UV sensitive material which automatically burn when left out in the sun without sunscreen.
It’s all about helping parents and getting the Nivea brand front and center.
This idea follows Nivea’s print trackable bracelets, that also enjoyed beach distribution and won the Grand Prix in the three-year-old Mobile category at the Cannes Lions International Festival of Creativity in 2014.
Take a look at the idea below >