Carlsberg’s beer tap billboard offers free beer

Sometimes it’s the simple ideas that stand out.


Carlsberg commissioned a 12 x 3 meter interactive billboard with a working beer tap to be placed at Truman Brewery in Brick Lane, enabling those Londoner’s passing by to pour themselves a free glass of cold Carlsberg lager.

With a few Carlsberg staff stationed to monitor that drinkers were at the legal drinking age and a security guard to maintain law and order, London consumers did the rest. A simple idea that targets both Carlsberg drinkers and non-Carlsberg drinkers, so simple in fact we’re surprised this hasn’t been done before.

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