Topshop’s Instagram powered Social Catwalk

There’s a catwalk and then there is a social catwalk.

Increasing its focus on the digital runway, TopShop debuted its latest Spring-Summer 2015 collection exclusively on Facebook rather than the runways of London Fashion Week. The collection was also its first ever click-to-buy range – where an order could be placed just moments after being viewed.

In addition to streamlining the runway to purchase process, TopShop also utilised the power of Instagram. The high street giant enlisted 5 influential Instagrammers to give their unique thoughts on the new collections and constructed a triple screen digital installation near its flagship Oxford Circus store where fans could share their own unique looks via the hashtag #TOPSHOPWINDOW.

View the video here >

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