London   Melbourne   New York  San Francisco  Singapore  Sydney

Rain-activated messages advertise annual festival

August 15, 2014

Bumbleshoot is Seattle’s annual international music and arts festival that occurs every Labour day weekend across indoor theatres and outdoor stages.


Advertising the festival is not as easy as it looks though in a city where rain and the accompanying umbrellas are the number one deterrent for looking up at traditional billboard advertising.


Publicis Seattle decided to turn this potential problem to their advantage and work with the rain rather than against it. Using a two-part spray painting system called NeverWet, the ad agency produced rain-activated messages on the Seattle sidewalk, ensuring that the Bumbleshoot ads appeared all around the city whenever the rain did.


Please reload

Featured Posts

Pre-Super Bowl 2020

February 2, 2020

Please reload

Recent Posts

February 2, 2020

September 24, 2019

Please reload

Search By Tags
Please reload

Follow Us
  • Facebook Classic
  • Twitter Classic
  • Google Classic