A Brand Engagement Campaign We Love: Work Experience of a Lifetime

This week thousands of Year 10 and 11 students will be on work experience. Some will be lucky enough to be going to Nova100, Leo Burnett, Honda, Mushroom, or the Just Group thanks to Victoria University’s Work Experience of a Lifetime campaign.

We love this campaign for so many reasons. The challenge for Victoria University is to lift awareness and consideration amongst Year 12 students. They are up against big name institutions with equally large reputations. To create a campaign that is so engaging and relevant, using the digital language of their audience is brilliant!

Take a look at the campaign here >

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