Encouraging blood donation with electricity

In an attempt to remind people of the importance of donating blood, a Brazilian blood donation foundation created a clever campaign using interactive posters to drive their message.

The agency created a poster that has a built in charging cable to allow people to charge their mobile phones. At the same time the poster aims to encourage those people to help save lives by giving blood. A red charging cord (resembling a vein) hangs from that area on the arm where blood is usually drawn, representing how blood keeps us alive every day in a similar way to how electricity gives your phone life. The poster includes a tag line that says, “If you need, we’re here for you. Why not return the favour? We need blood.”

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