Nike World Cup 'Winner Stays' ad

In the lead up to the 2014 Brazil World Cup, Nike have launched an ad that celebrates the passion of the game. 'Winner Stays' taps into an experience that every young player around the world will recognise - competition with friends and the idea of playing with your heros, or pretending to be them. Despite the long cast of elite soccer players and celebrities that feature in the ad, it still remains down-to-earth and light-hearted. View the Nike ad here >

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