This beautifully shot ad brings herb & spice blends to life in what they describe as a ‘Sonic Flavourscape’. The challenge was how to communicate the intensity and range of flavours that go into their spice blends.
Several tons of peppercorns, cardamom, turmeric, paprika, cumin, ginger, chilli and coriander exploded in perfect sync to a musical composition.
View the Schwartz 'The sound of taste' ad >
View the making of 'The sound of taste' video >