Barney's 'Gif Guide'

Well known US department store chain Barneys New York has tried something a little different to get its products front and centre in the minds of tech savvy consumers this festive season.

Published on the store’s blog The Window, Barney’s has created an animated ‘gif guide’ which features a selection of their favourite items bopping, twirling and spinning as they vie for attention.

With technology constantly evolving and consumers conducting more of their transactions online than ever before, it makes us wonder whether such animated selections will inspire others to follow suit (not just at Christmas time) and if so, are we looking at the product catalogue of the future?

Click here to see it >

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