Budweiser’s campaign for this holiday season pays tribute to those who make sure others get home safely but can sometimes be overlooked at this time of the year: designated drivers.
With the hashtag #jumpersfordes, Budweiser asks people in the UK to show their support for designated drivers by tweeting with a unique hashtag that is linked to the brand’s very own knitting machine. Powered by Twitter mentions, the more tweets that are sent with the hashtag, the more festive jumpers knitbot produces for all the driver’s out there.
Designated driver’s watch out, an ugly specially knitted 90’s reindeer jumper is waiting out there for you.
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