‘When I grow up, I want to be a….’ We have all dreamed but sometimes we forget exactly what it was that we wanted to be at that particular point in our childhood. Konica Minolta spread a little cheer and made sure kids in New York would not forget by creating a dream printer. With the aim of ‘Giving Shape to Ideas’ – the brand encouraged kids to write and say their dreams and then created a unique paper record for the kids to take home.
What did they do and how did they do it? Watch the video to find out >