Oreo Invades Dublin

The Oreo cookie takes centre stage in a series of outdoor ads that pay homage to Dublin’s landmark attractions and current events including the Dublin City gallery, National Science Week and the Dublin Writer’s museum.

Created by DraftFCBLondon and part of a wider Irish campaign that also includes press, experiential and social media, the ads are a nice example of how, with a little creative thought, a company’s iconic product can be refashioned into a distinctive and eye-catching ad campaign.

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