London   Melbourne   New York  San Francisco  Singapore  Sydney

Nike 'knits' their way onto outdoor billboards

September 26, 2013

Nike have dubbed their new Free Flyknit shoes, their lightest running shoes to date. The shoes, which have a unique upper-piece sock-like component, are designed from yarn and fabric, creating a flexible, durable shoe that is also made to feel like a second-skin. What better way to launch the new footwear than to demonstrate these features on a grand scale?

Nike did exactly that, creating a live installation in Shanghai, China, on a billboard along Nanjing East Road, one of the busiest streets in the city. Over 10 days, a team of three workers slowly but surely ‘knitted’ the shoe onto a foot, cleverly demonstrating the ‘flexibility’ of the fabric.

Please reload

Featured Posts

Gender and Representation

September 24, 2019

1/6
Please reload

Recent Posts

September 24, 2019

Please reload

Search By Tags
Please reload

Follow Us
  • Facebook Classic
  • Twitter Classic
  • Google Classic