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Ambient Advertising: A coffee hit to wake you up

September 13, 2013

Attention coffee addicts! Dutch coffee company Douwe Egberts put a smile on the dial of drinkers when they placed a coffee machine at a major International South African airport. No ordinary vending machine, the pop up coffee outlet was installed with facial recognition technology that dispensed a free coffee when it detected a yawn.

Designed to convert those who tried the beverage into Douwe Egberts fans, we’re certain the sampling idea sparked a yawn fest once word had spread around the airport!

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