No longer just the domain of the Austin Power’s movie, Coca-Cola harnessed the capability of 3-D printing technology and gave customers the opportunity to create their very own mini-me.
Launched in Israel to help promote the brand’s new mini bottles, the ‘Mini – Me’ campaign required consumers to download a special app and create miniature figurines of themselves. Those chosen as the lucky winners, were then invited to Cocoa Cola’s 3D printing lab, where they underwent a full body scan before receiving their unique prize.
A fun idea that puts a personalised twist on the branded toy giveaway by making the experience more personal, relevant and meaningful.
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Watch the making of the ad >>