The 2020 Super Bowl is going to be one of the most competitive years yet, and we aren't talking about the football. Over 50 brands have put their best ads forward to compete for the hearts and minds of millions of viewers all over the world. Each 30 second slot cost almost $5 million, and over $10 million for just 60 seconds. Tune into our post-Super Bowl blog to see if these ads were worth the cost!
This year will be an interesting twist with two political ads in the mix. Luma Research will be doing a study to see whether political preference has a significant effect on viewer preferences. Both political ads will provide an interesting case study.
Get in touch with us via our website for this years reports!
There are also some returning fan favourites, such as Pepsi, NFL and Amazon, who will provide some fun entertainment and interesting case studies to analyse. Lets see some of the tasters of whats to come!
See our website to see the results of the 2019 Super Bowl Ad Testing!