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French brand Castorama releases Interactive Wallpaper


Designed by TBWA Paris for French DIY retailer Castorama, the interactive wallpaper can be scanned with an app on a tablet or phone.

Once scanned through the app, the device downloads a 5-minute story (a storyteller audio version or a text mode version for parents) based on one of the 10 characters featured on the wall.

The brand has ensured that lots of stories are available as parents can also scan two characters together for a completely different tale.

A clever product offering from the retailer that provides something a little extra from competitors!

#augmentedreality #viraladvertising

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