ALDI Australia has launched a new campaign that draws out subtle advantages that the supermarket chain offers compared to competitors, and calls it ‘Good different’.
The first ad in the campaign shows a young woman gracefully dancing in a carpark with a shopping trolley, and the voice over stating at the end, “Australia’s most satisfied shoppers, 3 years in a row.”
The next ad gets humourous with a young father in the pasta sauce aisle of a supermarket, growing old as he reads through the varieties. The VO then announces that unlike other supermarkets, ALDI only stocks the best saving shoppers’ time and money.
Watch it and decide for yourself!