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Old school Adidas runners take centre stage in emotional fan made story


Perhaps we don’t pay that much attention to it because when done right, it just flows. Powerful storytelling can leave us spellbound and engaged, wanting to know more.

‘Break Free’ was created by director and film student Eugen Merher and tells the story of an old man in a nursing home who puts on a pair of worn Adidas runners.

With no agile young sportsmen or women in sight, this very different film stormed up the viral video charts earlier this month and got internet users talking and sharing.

Take a look!

#viraladvertising

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