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Honda's modern paper journey through six decades of history


Thousands of hand-drawn illustrations and stop-motion animation are the creative tools used in Honda’s latest ad.

Devised by ad agency RPA and directed by Academy Award nominated director Adam Pesapane, ‘Paper’ uses beautiful intricate paper folding to take the viewer through a 2 minute journey of Honda’s history and aims to be a visual testament of the quality and detail that embody the brand’s products.

Take a look at the ad below or click on this link to view the ad >

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