Lager brand Skol added a twist to its launch ad for new product Skol Beats Senses beer… by filming the ad entirely underwater. Shot in a giant tank with waterproof cameras and lighting and strategically placed divers offering actors oxygen, the ad was developed by agency F/Nazca Saatchi & Saatchi and invites potential consumers to try the new blue beer.
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While the ad is being promoted as ‘unique’ we’re having a sense of déjà vu and feel we have seen this all before. Remember this?