Search

Dove causes a stir with new 'Patches' video


Love it or hate it, it has got the world talking, with over 13 million views in 2 days, the latest video in Dove’s ‘Campaign for Real Beauty’ has generated comments from both ends of the spectrum. In a statement, Dove said they created the ‘Patches’ video to provoke debate about women’s relationship with beauty, given that only 4% consider themselves beautiful. In the video they trick women to believing that a special beauty patch they are wearing will make them feel more beautiful. Although they eventually find out that the patches have nothing in them, all of the women who participated in the social experiment feel that it was a positive experience that has empowered them to be more confident about their beauty inside and out. What do you think?

View the Dove 'Patches' video here >

#viraladvertising

LONDON      MELBOURNE       NEW YORK     SAN FRANCISCO       SINGAPORE      SYDNEY