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Pepsi Max's 'Unbelievable' Bus Shelter'


Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people sitting there. When was the last time you saw meteorites and aliens coming out of the sky? Or maybe a tiger running down the street? This ‘Unbelievable’ bus shelter installation from Pepsi gave commuters a bit of a laugh and put them in a good mood for the day. Despite how 'unblieveable' the scenarios were, some of the people looked genuinely scared! Look at the video here >


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