You may not have thought too much about chewing gum, you either do or you don’t. In this video, Beldent chewing gum shows you that chewing gum makes you cool, without trying to be cool.
The campaign is framed as a real social experiment, in fact, it’s a branded art installation, highlighted by identical twins, with one chewing gum, vs the other who isn’t, from which the general public are asked to put on headphones, and interact with the installation. Eventually proving, that chewing gum, makes you cool, or at least, leaves a more desirable impression. In the past I would have thought that people who chew gum are less desirable, however seeing it as a side by side comparison does put forward a strong argument. What do you think? Would this make you start chewing gum?