Experts in Brand & Communications Research
We have thirty years' of experience which we use to provide clear and actional insights to our clients.
What do we do?
Luma Research is a brand and communications insights agency. Our mission is to help our clients to grow their brands and achieve their goals. We work as close partners of our clients and draw on our understanding of psychology, behavioural science, marketing, advertising and branding to help organisations to achieve their business goals.
We work with clients on a broad range of research projects - both qualitative and quantitative. While the specific objective of every study is different, our role is to always deliver strategic insight which helps to shape business and marketing planning. We treat your issues and questions as our own and prioritise servicing of our clients.
Luma works with clients all over the world and has conducted studies in over 50 countries. We have vast experience and have conducted over 8500 projects which helps us to know the right way to design research, the best questions to ask and how to uncover rich and actionable insights.
We work with clients across a wide range of industries - over 350 - both public and private sector. We draw on this experience, along with the primary research data to ensure our clients receive the best service and valuable insights.
We aim to innovate and make use of the latest technology - including facial coding, eye tracking, real-time consumer video feedback and ad replacement technology. These tools help to uncover the implicit responses and add an extra layer of understanding to our research.
Luma has worked across a large variety of industries. Each client adds a new experience to our already extensive database. The case studies below feature client testimonials from a number of brands and provide an insight into our client work and relationships.
Exploratory & Strategic Research
Understanding your audience and their behaviour.
Finding the insight to base your organising idea upon.
Pre & Post Launch
How effective is the campaign? Has it achieved the desired objectives? What is the brand impact?
Concept benchmarking & Optimisation
Evaluating different creative ideas.
Find which one offers the most potential. How can it be optimised? What will the potential brand impact be?