Experts in Brand Communications

We use thirty years of insights to help brands improve their advertising

What do we do?

Luma Research is an insights agency that advises clients on how to best improve campaigns and achieve their business goals. We test brand communications and deliver expert advice so brands can be confident about their advertising. Our unique methodology delivers valuable insights in an efficient and cost-effective manner. 

International Success

Our methodologies have been validated and successfully implemented on a global scale. We have measured over 8000 ads in more than 50 countries. We have worked in a wide range of industries, from recycling waste companies to flavoured chocolate bars and everything in between. We draw on this experience everyday, ensuring our clients receive the most accurate, cost effective and in depth insights.

 Technology

 

Technology is developing faster than ever before. As a company, we use cutting edge technology to deliver fieldwork with great speed and coherancy. Leaving our knowledgable team with more time to focus on helping clients gain advantages and move forward with confidence.

Some of our technology includes facial coding, eye tracking, real-time consumer video feedback and ad replacement. Every element of our research is designed to understand the pyschology behind consumers decisions and take the guesswork out of advertising.

01

Exploratory & Strategic Research

Understanding your audience and their behaviour. 

Finding the insight to base your organising idea upon. 

02

Concept benchmarking & Optimisation

Evaluating different creative ideas.

Find which one offers the most potential. How can it be optimised? What will the potential brand impact be?

03

Pre & Post Launch

Evaluation

Measuring Effectiveness

How effective is the campaign? Has it achieved the desired objectives? What is the brand impact?

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