Experts in Brand & Communications Research
We have thirty years' of experience which we use to provide clear and actionable insights to our clients.
We work with clients all over the world to help them create advertising to grow their brands. We have conducted over 8500 projects in over 50 countries. This vast experience helps us to know the best questions to ask and how to uncover rich and actionable insights. We work across a wide range of industries - over 350 - both public and private sector. We draw on this experience, along with the primary research data to ensure our clients receive the best service and valuable insights.
We innovate and make use of the latest technology - including facial coding, eye tracking, real-time consumer video feedback and ad replacement technology. These tools help to uncover the implicit responses and add an extra layer of understanding to our research.
Experience
Luma has worked across a large variety of industries. Each client adds a new experience to our already extensive database. The case studies below feature client testimonials from a number of brands and provide an insight into our client work and relationships.
Automotive
Insurance
Alcoholic Bevarages
Retail
Finance/Banking
Technology
01
Exploratory & Strategic Research
Understanding your audience and their behaviour.
Finding the insight to base your organising idea upon.
03
Pre & Post Launch
Evaluation
Measuring Effectiveness
How effective is the campaign? Has it achieved the desired objectives? What is the brand impact?
02
Concept benchmarking & Optimisation
Evaluating different creative ideas.
Find which one offers the most potential. How can it be optimised? What will the potential brand impact be?