Case Studies

Read our case studies here, full of market research insights. We have a mix of exploratory qualitative research, creative testing and in-market tracking. We work with global brands and leaders.
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NIKE

You Can't Stop Us

Nike's new ad reached over 40mill views on youtube in less than five days. We tested the ad to find out why it has been so effective.

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COVID-19

Advertising Insights

The online dating app released an ad in the 2019 Superbowl featuring Serena Williams.

See how this ad made the most of their casting.

TOURISM AUSTRALIA

'Dundee'

Tourism Australia used the 2018 Superbowl to release their movie trailer turned ad for Australia. The idea is certainly imaginative, but did the creative risk end up paying dividends?

NFL

'Chasing Giants'

During the 2018 Super Bowl, NFL released this ad to promote the big game. This ad hits home with the iconic dirty dancing theme. Lets see just how well this ad cut-through.

Turkish Airlines

'5 Senses with Dr.Oz'

Turkish Airlines premiered their new ad featuring celebrity Turkish-American Dr. Oz during this year's Superbowl. The ad is visually stunning and beautifully shot, but what deeper insights can we draw out?

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Super Bowl 2021

Luma X Marca Webinar

Luma partnered with Marca Brand Consulting to deliver a masterclass presentation on Super Bowl 2021 insights.

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Menulog

Did Somebody Say Menulog

Nike's new ad reached over 40mill views on youtube in less than five days. We tested the ad to find out why it has been so effective.

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ALDI

Helicopter: Retail Review

Aldi’s Helicopter is effective particularly when compared to other retail ads. See how it compares to competitors in the industry. 

BUMBLE

'The ball is in her court'

The online dating app released an ad in the 2019 Superbowl featuring Serena Williams.

See how this ad made the most of their casting.

BUDWEISER

'Stand by me'

Budweiser used the 2018 Superbowl to announce their partnership with the American Red Cross, which has provided more than 79 mill cans over water for disaster-relief over the last 30 years. See what people thought of this partnership.

DOMESTIC VIOLENCE

PSA

'Say No'

Domestic Violence PSA placed an emotive and confronting ad in the 2015 Superbowl. The ad caught the most attention of all the 2015 ads, with millions finding this ad confronting but enlightening.