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Why consumers want brands to keep advertising
Pre-Super Bowl 2020
Gender and Representation
Attention Breakdown and Examples
Celebrities in Advertising
Luma Music Insights & Examples
Higher Brand Purpose in the 2019 Super Bowl
Attention, Branding, Message ... is 15s enough?
Luma Loves Superbowl 2018
February 4th 2018. The snacks were out, living rooms were full and TV’s were tuned into the 52nd Superbowl. On the field, the Patriots...
Luma's 2017 Christmas ad snapshot
The year has seemingly flown by and 2018 is in sight! As we head into the pointy end of the festive season, we thought we'd take a look...
Fiat's ad targets the rebellious
Tested for Bad Boys? We’re not sure about the tagline, but the ad did make us chuckle... Tested for Bad Boys. What Bad Boys Drive. And...
Halo Top's Dystopian new ice-cream ad
Halo Top is a high-protein, low-sugar, all-natural ice-cream, but, you will find none of those claims in their new ad. Instead, there is...
Meet Geoff: The star of the new animated film for Heinz Beanz
This new 3 minute animated film tells the story of Geoff, the Head of Innovation at Heinz and his quest to ensure that Heinz Beanz comes...
Here’s to dad: Father’s Day ads from around the world!
Dad might be the energetic outgoing type, the comic who always has a few dad’s jokes up his sleeve or the silent type with a twinkle in...
A tourism ad...the Estonian way!
Estonia is on a mission and they have their sights set on stress! Estonia's Tourism Board enlisted the help of a lumberjack-esque...
Music and More: Three ads and three different tracks
We know that music can be a major element that contributes to the watchability of an ad. Here are three ads from the US that use...
Volvo’s new ad focuses on one moment in time
In the past few years we have seen car ads that are more emotive, focusing on the emotional rather than just the rational product driven...
Thought-provoking ad for Norwegian Foster homes
A boy, a lunchbox, a sombre tune and many helping hands. Aimed at the citizens of Norway, this viral ad is hitting global eyeballs. Take...
The ads that scored a gold medal during the 2020 Tokyo Olympics
Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US
What is Worse – Wearout or Under Exposure?
Make them laugh and they will love you forever – 5 tips on how to get humour right
The 2021 Ad Bowl winners are...!!!
Super Bowl - Super Ads
Pre-Super Bowl 2021
Make Lamb, Not Walls…..A Timely Reminder
Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion
Tourism Australia hits again