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Why consumers want brands to keep advertising
Pre-Super Bowl 2020
Gender and Representation
Attention Breakdown and Examples
Celebrities in Advertising
Luma Music Insights & Examples
Higher Brand Purpose in the 2019 Super Bowl
Attention, Branding, Message ... is 15s enough?
Healthy Men. Healthy Choice.
There is a new ad on TV that has caught my attention. It is the McCain Healthy Choice ad. I noticed it as it doesn’t fit with the...
Do We Get Emotional About Gum?
Is gum just gum? Hear me out. An interesting article caught my eye last month, it talked about the woes faced by the chewing gum...
Guerlain Presents: The legend of Shalimar
In March 2012, Cartier created a beautiful three and a half minute ad that re-told their iconic brand history. Now, Guerlain, one of the...
Viral Ad: Child of the 90's
Although released earlier this year, Internet Explorer’s ad continues to make its presence felt in the viral ad charts. If you haven’t...
Shock or Satire? Which is the most effective angle for advertising sensitive topics?
I was intrigued when I recently saw the new ‘Man Therapy’ ad for Beyond Blue tackling the serious topic of Male depression. They were...
Tourism Ads go Cinematic
When the new ad for the Barossa Valley first aired I recall the person I was with at the time describing it as ‘playful’, ‘warm’ and...
Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US
What is Worse – Wearout or Under Exposure?
Make them laugh and they will love you forever – 5 tips on how to get humour right
The 2021 Ad Bowl winners are...!!!
Super Bowl - Super Ads
Pre-Super Bowl 2021
Make Lamb, Not Walls…..A Timely Reminder
Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion
Tourism Australia hits again
We want Strong branding…but hold the brand name!