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Why consumers want brands to keep advertising
Pre-Super Bowl 2020
Gender and Representation
Attention Breakdown and Examples
Celebrities in Advertising
Luma Music Insights & Examples
Higher Brand Purpose in the 2019 Super Bowl
Attention, Branding, Message ... is 15s enough?
Schwartz unleashes a 'Sonic Flavourscape'
This beautifully shot ad brings herb & spice blends to life in what they describe as a ‘Sonic Flavourscape’. The challenge was how to...
Do Sunscreen brands need to advertise?
We all survived through Melbourne’s heatwave and obviously ice creams and slurpees helped me through it, but with more hot weather to...
Hard Hitting Road Safety Campaign From NZ
We’ve all seen our share of road safety ads, but the newest ad from the NZ transport agency has struck a cord with many. It is hard...
Adobe's 'Click baby click' campaign
This is a clever ad from Adobe promoting their marketing cloud product that educates digital marketers about their own campaigns!
LEGO's Let's Build Campaign
LEGO’s first ad in 30 years perfectly captures the playfulness of LEGO in this beautifully simple commercial showing a father son...
The Dark Side of Australia
Previously we have looked at the strategies advertisers use to communicate serious or sensitive issues. There are mixed opinions as to...
Honda's Optical Illusion
Making its YouTube debut earlier this month, Honda’s latest ad for the CR-V uses some very cool illusions and eye trickery to communicate...
Connoisseur Indulges the Senses
Kangaroo Island, Murray River, scenes of a tranquil river, a woman in the forest, vanilla beans.. for a few seconds, I could have sworn I...
Powerful Ads That Tap Into Human Emotions - TED Ads Worth Spreading Winners
TED, the non-profit organisation known for being the global platform for showcasing ‘ideas worth spreading’ has another little known...
Recruiting Students To Save The World
In my day, university recruitment campaigns consisted of a few posters in the Year 12 common room. Now it seems wherever I look, there...
Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US
What is Worse – Wearout or Under Exposure?
Make them laugh and they will love you forever – 5 tips on how to get humour right
The 2021 Ad Bowl winners are...!!!
Super Bowl - Super Ads
Pre-Super Bowl 2021
Make Lamb, Not Walls…..A Timely Reminder
Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion
Tourism Australia hits again
We want Strong branding…but hold the brand name!