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Why consumers want brands to keep advertising
Pre-Super Bowl 2020
Gender and Representation
Attention Breakdown and Examples
Celebrities in Advertising
Luma Music Insights & Examples
Higher Brand Purpose in the 2019 Super Bowl
Attention, Branding, Message ... is 15s enough?
Why do we put celebrities in ads?
A friend, who shall remain nameless (let’s call him, Barnsey) is employed by the national telecommunications provider (let’s call them...
Cannes Lion 2014...our top 5 winning ads
The 67th annual Cannes Film Festival, held from the 14th to 25th May, received over 2,800 entries. Here at Luma, we watched and were...
June’s Soundtrack Shakedown
It’s Classic Rock vs 80s Hip Hop, market leader vs upstart challenger. We love it when brands use music to help their ad stand out and...
VH1 Argentina send a message to bullies
VH1 in Argentina attempt to tackle bullying with a comical ad aimed at its young viewers. The challenge for them was to make an ad...
Muppets pop up in advertising everywhere
I’m not sure I understand why brands that are targeting adults feel that using puppets in their advertising is a good idea. In the last 2...
Delivering Good Feelings
Can you remember the warm, fuzzy feeling you used to get when an actual letter arrived in the mail? A postcard from Grandma and Grandpa...
Battle of the online travel bookings websites
Ok, so you’ve decided you need a holiday, preferably somewhere warm, and you want to go in two weeks. In the ‘good old days’ you would...
Shiny Happy Telstra
Telstra have done it again. A bright, happy, colourful ad with music to get you whistling (Pumpin Blood by nonono in case you liked it...
The Super Bowl 2014 Spectacle
The Super Bowl is BIG. On so many levels it is American culture on steroids. Over 111 million TV viewers. Over 500,000 viewing online....
Sochi Winter Olympics Ads
With a week to go until the Sochi Winter Olympics, let’s get in the mood with some of the ads from around the world! Ranging from a tear...
Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US
What is Worse – Wearout or Under Exposure?
Make them laugh and they will love you forever – 5 tips on how to get humour right
The 2021 Ad Bowl winners are...!!!
Super Bowl - Super Ads
Pre-Super Bowl 2021
Make Lamb, Not Walls…..A Timely Reminder
Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion
Tourism Australia hits again
We want Strong branding…but hold the brand name!