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Why consumers want brands to keep advertising
Pre-Super Bowl 2020
Gender and Representation
Attention Breakdown and Examples
Celebrities in Advertising
Luma Music Insights & Examples
Higher Brand Purpose in the 2019 Super Bowl
Attention, Branding, Message ... is 15s enough?
Honda's modern paper journey through six decades of history
Thousands of hand-drawn illustrations and stop-motion animation are the creative tools used in Honda’s latest ad. Devised by ad agency...
Interactive bus ads promote new VW technology in Brazil
Volkswagen’s Adaptive Cruise Control (ACC) relies on sensors to detect the distance and speed of the preceding vehicle and keep the...
Ice Men & Companionship: Raising awareness of Organ Donation
Organ donation is a sensitive subject for most and so raising awareness is no easy task. The Beneficência Portuguesa Hospital in São...
Finger cleaning goes French!
Remember the Doritos finger cleaner ad from last year’s Superbowl? Here’s a French spin with organ music thrown in for good measure....
‘Adventures in Chocolate’ Marks & Spencer Easter advert
Warning: May cause a sudden and uncontrollable need to eat any chocolate within arm’s length. Just released, the latest Marks & Spencer...
2015 Valentine's Day Ads from around the world
The official day of love is just around the corner, so we thought we would celebrate by bringing you some Valentine's Day ads from around...
Top Super Bowl 2015 ads: As Voted By Viewers
In a nail biting finish, The New England Patriots had just won the 2015 Super Bowl. Within minutes, Luma had launched a mobile survey to...
Skol’s Underwater Beer ad
Lager brand Skol added a twist to its launch ad for new product Skol Beats Senses beer… by filming the ad entirely underwater. Shot in a...
Chanel No. 5: The Modern Woman?
The first perfume launched by Coco Chanel, Chanel No. 5, is a classic scent associated with glamour, luxury and the sophisticated woman....
Ikea's Beautiful Bed ad
Ever had the dream that you were falling? I bet it never looked like this. Ikea UK has taken the theme and created a beautifully shot ad...
Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US
What is Worse – Wearout or Under Exposure?
Make them laugh and they will love you forever – 5 tips on how to get humour right
The 2021 Ad Bowl winners are...!!!
Super Bowl - Super Ads
Pre-Super Bowl 2021
Make Lamb, Not Walls…..A Timely Reminder
Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion
Tourism Australia hits again
We want Strong branding…but hold the brand name!