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Why consumers want brands to keep advertising
Pre-Super Bowl 2020
Gender and Representation
Attention Breakdown and Examples
Celebrities in Advertising
Luma Music Insights & Examples
Higher Brand Purpose in the 2019 Super Bowl
Attention, Branding, Message ... is 15s enough?
Apple says “Open your heart to everyone” in their latest holiday ad!
The famously misunderstood Frankenstein’s monster stars in the new Apple ad. The monster plans to sing a heartwarming tune he recorded...
Burberry celebrates the life of its founder this Christmas
Burberry celebrates Christmas this year with a remarkable short starring Sienna Miller, Lily James, Domhnall Gleeson and Dominic West....
Wes Anderson directs a film for H&M starring Adam Brody
This holiday season, Wes Anderson brings his famed quirky and outrageously charming cinematic style for H&M. In this short film, “Come...
Online shopping sites warm hearts around the world with sweet stories
Smiles and tears, that’s what Christmas is all about and these ads capture the feeling beautifully, as well as integrating their product...
It’s in the bottle: Japanese/ Kiwi Fusion
Here’s the latest creation from DDB Auckland/ Goodoil Films designed to promote Steinlager’s ‘Tokyo Dry’. Featuring The Bradas, a two...
Reforming perceptions of ‘fast-food’
McDonald’s has launched a new ad to promote their Create Your Taste menu. The spot shows the lengths a father will go to for his daughter...
Happy International Women’s Day!
In celebration of International Women’s Day, many brands are showing the strengths of women, while also taking a stand on issues of...
‘Flashclean’: Cilit Bang ad pays a new tribute to the classic 80s movie
10 years ago Carlton Draught released ‘Flashbeer’ an ad that introduced audiences to Kevin Cavendish, a Carlton Draught brewer hopeful...
Luma's Christmas ads from 2015
A range of ads feature in this year’s list. From the traditional to the offbeat. Some will make you smile, some will have you relate and...
Extra's Beautiful love story
Two years ago Extra Gum released an ad called ‘Birds (Origami)’. It signaled a shift in their advertising - a move away from marketing...
Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US
What is Worse – Wearout or Under Exposure?
Make them laugh and they will love you forever – 5 tips on how to get humour right
The 2021 Ad Bowl winners are...!!!
Super Bowl - Super Ads
Pre-Super Bowl 2021
Make Lamb, Not Walls…..A Timely Reminder
Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion
Tourism Australia hits again
We want Strong branding…but hold the brand name!