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Why consumers want brands to keep advertising
Pre-Super Bowl 2020
Gender and Representation
Attention Breakdown and Examples
Celebrities in Advertising
Luma Music Insights & Examples
Higher Brand Purpose in the 2019 Super Bowl
Attention, Branding, Message ... is 15s enough?
Meet Geoff: The star of the new animated film for Heinz Beanz
This new 3 minute animated film tells the story of Geoff, the Head of Innovation at Heinz and his quest to ensure that Heinz Beanz comes...
Music and More: Three ads and three different tracks
We know that music can be a major element that contributes to the watchability of an ad. Here are three ads from the US that use...
Volvo’s new ad focuses on one moment in time
In the past few years we have seen car ads that are more emotive, focusing on the emotional rather than just the rational product driven...
Audi China’s new Sci-Fi inspired ad
A shift away from using typical ‘celebrities’, one of Audi China’s new ads features the Hugo award-winning Sci-fi writer Hao Jingfang....
ALDI Australia launches new ‘Good Different’ campaign
ALDI Australia has launched a new campaign that draws out subtle advantages that the supermarket chain offers compared to competitors,...
Skoda uses co-inventor of Wi-Fi in its latest brand campaign
Skoda’s new positioning line is ‘You don’t have to be famous to be brilliant’. Featuring Dr John O’Sullivan, Co-inventor of Wi-Fi, the...
Honda’s social DT campaign aims to combat millennial texters #blessed
First there was the designated driver, now comes the designated texter (DT). Honda’s quirky new campaign aims to educate younger drivers...
The Catcher of the Clouds: New Nissan ad
Created by Lew’Lara\TBWA for the Nissan Frontier in Brasil, the ad tells the story of two young farmers whose village is ravaged by...
Celebratory or Disrespectful? Annual ‘lamb ad’ doesn’t shy away from controversy!
Featuring a host of well-known faces including ‘Lambassador’ Sam Kekovich, Olympian Cathy Freeman and rugby player Wendell Sailor, a...
Waitrose follows a robin’s epic journey in latest Christmas ad
The UK supermarket chain Waitrose adds to the holiday spirit by following a little bird's annual journey for its traditional Christmas...
The ads that scored a gold medal during the 2020 Tokyo Olympics
Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US
What is Worse – Wearout or Under Exposure?
Make them laugh and they will love you forever – 5 tips on how to get humour right
The 2021 Ad Bowl winners are...!!!
Super Bowl - Super Ads
Pre-Super Bowl 2021
Make Lamb, Not Walls…..A Timely Reminder
Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion
Tourism Australia hits again