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Why consumers want brands to keep advertising
Pre-Super Bowl 2020
Gender and Representation
Attention Breakdown and Examples
Celebrities in Advertising
Luma Music Insights & Examples
Higher Brand Purpose in the 2019 Super Bowl
Attention, Branding, Message ... is 15s enough?
Skoda uses co-inventor of Wi-Fi in its latest brand campaign
Skoda’s new positioning line is ‘You don’t have to be famous to be brilliant’. Featuring Dr John O’Sullivan, Co-inventor of Wi-Fi, the...
How brands are capturing eyeballs at Halloween
Only two more sleeps to go until ghosts, witches and skeletons emerge to roam our streets in search of sweet treats! With many...
2015 Mother’s Day ads from around the world
Mother’s Day, a day when we celebrate mums, mother figures and motherhood, is just a few days away. To pay tribute to the selfless women...
Snickers creates local adaption to global theme
Snickers is continuing with its ‘you’re not you when you’re hungry’ campaign, with a new TV ad and online ad. The challenge for Snickers...
Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US
What is Worse – Wearout or Under Exposure?
Make them laugh and they will love you forever – 5 tips on how to get humour right
The 2021 Ad Bowl winners are...!!!
Super Bowl - Super Ads
Pre-Super Bowl 2021
Make Lamb, Not Walls…..A Timely Reminder
Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion
Tourism Australia hits again
We want Strong branding…but hold the brand name!