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Why consumers want brands to keep advertising
Pre-Super Bowl 2020
Gender and Representation
Attention Breakdown and Examples
Celebrities in Advertising
Luma Music Insights & Examples
Higher Brand Purpose in the 2019 Super Bowl
Attention, Branding, Message ... is 15s enough?
A rising trend in the technology advertising industry is to 'humanize' the tech. In a world increasingly dominated but communication...
Creativity takes center stage in these new tech ads
2018 has seen some spectacular ads hitting our screens, and unsurprisingly some of our favourites have come from the big tech brands!...
We think you’ll like chips with that: KFC China uses facial recognition technology to suggest food i
You’ve made the decision to have that quick meal, but how many times have you walked into a fast food restaurant and stood there trying...
The next big thing in marketing & advertising? Eye-tracking headset
We are always on the lookout for new technologies that could have ground breaking effects on the marketing and advertising industries and...
Volvo’s LifePaint helps cyclists’ night time visibility
Cyclists and cars will always be sharing the road in some capacity, so any innovation that can help to avoid cyclist injuries and...
Samsung’s Talking Fridge
The salesperson is part of the package, part of the necessary shopping process that’s inevitable when purchasing big ticket electronic...
Samsung's the 'Smart' phone line
Are you an iphone devotee or a have you made the switch and now call yourself a Samsung fan? Samsung felt that the launch of their S4...
The ads that scored a gold medal during the 2020 Tokyo Olympics
Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US
What is Worse – Wearout or Under Exposure?
Make them laugh and they will love you forever – 5 tips on how to get humour right
The 2021 Ad Bowl winners are...!!!
Super Bowl - Super Ads
Pre-Super Bowl 2021
Make Lamb, Not Walls…..A Timely Reminder
Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion
Tourism Australia hits again