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Why consumers want brands to keep advertising
Pre-Super Bowl 2020
Gender and Representation
Attention Breakdown and Examples
Celebrities in Advertising
Luma Music Insights & Examples
Higher Brand Purpose in the 2019 Super Bowl
Attention, Branding, Message ... is 15s enough?
Advertising Insights from Super Bowl Feb 2020
The Kansas City Chiefs won their first Super Bowl in 50 years - but who won the ad bowl? This year over 70+ brands tried to cut-through...
Pre-Super Bowl 2020
The 2020 Super Bowl is going to be one of the most competitive years yet, and we aren't talking about the football. Over 50 brands have...
Advertising Insights from Super Bowl Feb 2019
While the Rams and the Patriots had one of the lowest scoring NFL championships in history, the 2019 Super Bowl ads made one of the most...
Luma Super Bowl Reports 2019
The most watched sports game of the year is almost upon us, and the biggest brands are jostling for the attention of the 100 or so...
While the rest of the world put away their sunnies and start heading indoors, Australia is waking up to blooming flowers and warmer...
Creativity takes center stage in these new tech ads
2018 has seen some spectacular ads hitting our screens, and unsurprisingly some of our favourites have come from the big tech brands!...
Luma Loves Superbowl 2018
February 4th 2018. The snacks were out, living rooms were full and TV’s were tuned into the 52nd Superbowl. On the field, the Patriots...
Coca Cola’s ‘Friendship fist pump’ campaign
Coke’s marketing has been centred on ‘shared moments’ spurring a number of creative campaigns that aim to connect Coke to consumers and...
2015 Valentine's Day Ads from around the world
The official day of love is just around the corner, so we thought we would celebrate by bringing you some Valentine's Day ads from around...
Top Super Bowl 2015 ads: As Voted By Viewers
In a nail biting finish, The New England Patriots had just won the 2015 Super Bowl. Within minutes, Luma had launched a mobile survey to...
The ads that scored a gold medal during the 2020 Tokyo Olympics
Why Australia needs to step up their game on vaccine commercials compared to NZ, UK and US
What is Worse – Wearout or Under Exposure?
Make them laugh and they will love you forever – 5 tips on how to get humour right
The 2021 Ad Bowl winners are...!!!
Super Bowl - Super Ads
Pre-Super Bowl 2021
Make Lamb, Not Walls…..A Timely Reminder
Australia Day - We’re All Part of the Story, But We Don’t All Share the Same Opinion
Tourism Australia hits again